Asistensi is an innovative insurance company that provides accessible health plans tailored for everyday health needs and medical emergencies. The company primarily supports immigrants, allowing them to care for their loved ones in their home countries remotely. Headquartered in Venezuela, Asistensi operates across Latin America, offering health services to the families of migrants worldwide. With a team of multidisciplinary professionals, including doctors, health service specialists, and insurance experts, Asistensi is dedicated to improving the quality of life and peace of mind for its users. To manage the increasing volume of prospects, Asistensi partnered with AMZ Ad Firm to implement digital growth strategies across META platforms (Facebook and Instagram) and Google Ads, aiming for both reach and cost-effectiveness.

Pain Points

• Lack of Insight into Campaign Performance: Asistensi's marketing efforts with a previous agency focused on lead generation but lacked transparency in strategies and outcomes, leaving unclear metrics like cost per lead (CPL) and conversion rates (CVR).
• Quality Over Quantity: While leads were being generated, their quality and alignment with sales targets were not sufficient to meet business goals.
• Budget Inefficiency: Campaigns were not optimized to make the most of the allocated budget, leading to high acquisition costs.

Challenges

Improving Lead Quality

Ensuring that generated leads were of high quality and aligned with the sales department's capacity and efficiency.

Optimizing Budget Allocation

Reducing CPL and CAC while maintaining lead quality and conversion rates.

Strategic Funnel Development

Creating campaigns that successfully guide users through the sales funnel, from awareness to policy acquisition.

Results

Reduced CPL

In the first month, CPL decreased by 37.22%, while the number of leads increased by 15.88%, which allowed for significant budget savings while improving campaign efficiency.

Enhanced Cost Efficiency

The cost per opportunity (CPO) was reduced by 64.62%. Similarly, CAC dropped by 41.63%.

Increased ROAS

Achieved a 7.9x Return on Ad Spend (ROAS), the highest in the company’s history.

Higher Conversion Rates

Improved CVR from 5.32% to 6.42%, reflecting better lead-to-policy conversion efficiency.

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Through precise strategies, data-driven optimizations, and creative experiments, AMZ Ad Firm helped Asistensi achieve sustainable growth and improve cost-efficiency. The collaboration highlights the importance of balancing lead quality with cost-effectiveness in achieving business goals. Moving forward, Asistensi plans to integrate WhatsApp campaigns and Google Ads to further enhance reach, conversion rates, and online presence.

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