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Reviving Tradition in the Digital Age: How Arturo's Boosted Revenue and Engagement with Paid Media
Arturo's, a leading fast-food chain in Venezuela with over 75 locations, specializes in fried chicken and has been a household name for decades. Despite its strong market presence, the brand faced challenges adapting to a rapidly digitizing economy. Arturo's partnered with AMZ Ad Firm to leverage paid media and increase brand awareness, social media following, and revenue while preparing for the launch of their eCommerce platform.
Pain Points
- Limited Digital Presence: The brand faced challenges with a minimal online footprint and low Instagram engagement, hindering its ability to reach and connect with a broader audience effectively.
- Ineffective Campaign Tracking: Outdated eCommerce tools without pixel tracking capabilities made it difficult to monitor and optimize campaign performance, resulting in missed opportunities for data-driven improvements.
- Underperforming Locations: Certain "red restaurants," identified as locations with historically low sales, struggled to meet targets, highlighting the need for tailored strategies to address these underperforming areas.
Challenges
Red Restaurants Strategy
Reviving underperforming locations through targeted campaigns and experiments.
Audience Engagement
Building a dynamic social media presence to achieve 650,000 Instagram followers by the end of 2024.
Budget Optimization
Allocating resources effectively to achieve high ROI while navigating fluctuating local market conditions.
Results
Revenue Growth
Achieved a 29.6% increase in revenue in December 2023 compared to the previous month.
Social Media Milestones
Instagram followers grew by 15%, and Facebook likes increased by 200% during key campaign months.
Red Restaurants Revival
Over 100% of weekly revenue targets were met in underperforming locations, with a 13% increase in monthly transactions.
Efficient Campaigns
Traffic campaigns achieved a Click-Through Rate (CTR) of up to 5.05% and cost-per-link-click (CPLC) as low as $0.01.
Improved Advertising Metrics
The cost per 1,000 impressions (CPM) decreased by 56%.
By combining data-driven insights, creative experimentation, and consistent optimization, AMZ Ad Firm positioned Arturo's for long-term digital success and market growth.
