Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lower Costs, Higher Conversions: Alorica’s Recruitment Success with Meta Ads
Alorica, a global leader in customer service BPO, specializes in providing customer support, technical assistance, and sales retention solutions for major brands across industries like technology, healthcare, finance, and retail. In July 2024, Alorica partnered with AMZ Ad Firm to optimize their recruitment campaigns in LATAM, the U.S., and the Philippines using Meta Ads.
Pain Points
- High CPL (Cost Per Lead): Initial campaigns faced challenges with elevated lead acquisition costs, surpassing the desired efficiency benchmarks.
- Low Completion Rates: At the start of the partnership, the completion rate for applications was only 25%, limiting the pool of qualified candidates.
- Lead Quality Disparities: Engagement campaigns produced more leads at a lower cost but with lower TalkScore ratings, affecting lead quality.
Challenges
Improving Cost Efficiency
Lowering the CPL while maintaining or improving lead quality across multiple locations.
Enhancing Application Completion
Increasing the percentage of leads completing the application process.
Balancing Volume and Quality
Finding the right balance between engagement and lead form campaigns to generate cost-effective, high-quality leads.
Results
Reduced CPL and Improved Efficiency
Through optimized targeting and audience segmentation, the CPL decreased by 42% during initial experiments with Engagement to Messenger campaigns.
Increased Completion Rates
Application completion rates improved to 40%, up from an initial 25%, following chatbot flow optimizations and removal of unnecessary questions during the application process.
Balanced Campaigns for Quality and Cost
Engagement campaigns generated higher lead volumes with lower costs, while lead forms maintained superior TalkScore ratings. This dual approach allowed for an effective balance between cost efficiency and lead quality.
Improved ROI
Campaign adjustments led to a stable TalkScore pass rate of 91% across all sites, ensuring lead quality while achieving cost-effective operations.
AMZ Ad Firm successfully optimized Alorica’s recruitment campaigns, overcoming challenges related to cost, completion rates, and lead quality. By reducing CPL, improving completion rates, and implementing streamlined budget management, AMZ enabled Alorica to achieve its recruitment goals across LATAM, the U.S., and the Philippines. The partnership highlights the value of balancing cost efficiency with lead quality to drive sustainable success.
