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Optimizing Lead Generation: How AMZ Ad Firm Helped Accenture Scale with Meta Ads
Accenture, a global leader in professional services, specializes in management consulting, IT services, and outsourcing, operating in over 120 countries. The company serves industries including technology, financial services, healthcare, and consumer goods, focusing on digital transformation and operational efficiency through advanced solutions like AI and cloud services. In partnership with AMZ Ad Firm since March 2022, Accenture aimed to enhance its lead generation efforts using Meta Ads, striving to maximize the number of leads while minimizing costs.
Pain Points
- Lead Registration Issues: Meta Ads leads were not syncing automatically with TalkPush CRM, requiring manual uploads that created inefficiencies.
- Lead Volume Deficit: Accenture required a minimum number of leads daily but was generating only about 58% of that target, limiting recruitment capacity.
- High CPL (Cost Per Lead): Budget inefficiencies and suboptimal audience targeting led to elevated CPL, straining their marketing budgets.
Challenges
Seamless CRM Integration
Automating the lead transfer process from Meta Ads Manager to TalkPush to eliminate manual workloads.
Scaling Performance
Meeting daily lead volume goals while reducing CPL and improving lead quality.
Streamlined Reporting
Providing detailed daily reports to ensure transparency and enable swift optimizations.
Results
Increased Lead Volume
Through optimized audience targeting and campaign adjustments, Accenture achieved a 50% increase in monthly leads in November 2024, surpassing prior daily benchmarks.
Enhanced Budget Efficiency
Optimizations reduced CPL significantly, achieving a 33% improvement in average CPL from September to November 2024.
Streamlined Workflow
CRM integration challenges were resolved, enabling seamless synchronization between Meta Ads and TalkPush, which reduced manual uploads and saved operational time.
Improved Reporting and Transparency
AMZ introduced consistent daily and monthly reports, allowing Accenture to track performance metrics like CPL, lead volume, and audience engagement in real time.
ROI Growth
By refining audience targeting and reducing CPL, AMZ helped Accenture achieve an ROI increase exceeding 40% during the last quarter of 2024.
AMZ Ad Firm successfully addressed Accenture's challenges, improving lead volume, reducing costs, and streamlining operations. With over 19,000 quality leads generated in a single month and significant ROI improvements, AMZ positioned Accenture for scalable growth while ensuring a seamless and efficient lead generation process.
