From Organic Growth to Digital Success: How Intemporel Increased ROAS by 58%

Intemporel is a fine jewelry brand based in New York, founded in 2019 by Geraldine Salcedo, a passionate artist in the jewelry industry. Known for its timeless and elegant designs, the brand offers a wide range of products, including rings, bracelets, earrings, necklaces, and charms crafted with gold and diamonds. Intemporel’s custom-made pieces are its best-sellers, providing clients with a unique, personalized experience. Before partnering with AMZ Ad Firm, Intemporel relied solely on organic growth through word-of-mouth and social networks. Although this approach supported steady growth since its inception, the brand sought to expand aggressively into the competitive American market.

Pain Points

• Limited Advertising Presence: The absence of paid campaigns restricted Intemporel’s ability to scale its reach and connect with high-income customers across the U.S.
• Untapped Market Potential: Reliance on organic methods left a significant portion of the American market unaware of the brand’s unique offerings.
• Conversion Challenges: Despite having quality products, there was no strategic approach to turning website visitors into customers.
• Technical Infrastructure: The lack of a robust digital advertising setup hindered the ability to optimize campaigns and measure results effectively.

Challenges

Targeting High-Income Audiences 

Identifying and reaching affluent buyers in cities like New York and Miami while ensuring campaigns resonate with the brand’s exclusivity.

Improving Website Conversion

Increasing the website’s conversion rate from page views to purchases required both technical and strategic adjustments.

Reducing Cost of Customer Acquisition (CAC)

Optimizing advertising spend to ensure profitability while maintaining the brand’s premium positioning.

Maintaining Brand Identity

Balancing creative campaigns with the need to preserve Intemporel’s luxury and personalized brand image.

Results

Website Conversion Rate

Increased by 188.46%, from 0.26% to 0.75% conversion rate from page views to purchases, through optimized targeting and segmentation.

Revenue Growth

Achieved a Return on Ad Spend (ROAS) of 4.0x.

Reduced CAC

Customer acquisition costs dropped significantly by 72.7%, enhancing the profitability of campaigns.

Increased Traffic

Over 20,000 website visitors were attracted in 2023, averaging 55 potential customers per day.

Enhanced ROAS

Campaign refinement led to a 58% improvement in ROAS at the brand’s peak performance.

Customer Transactions

The number of website transactions doubled, reflecting greater ad effectiveness.

‍

Through targeted strategies, creative campaigns, and continuous optimization, AMZ Ad Firm helped Intemporel achieve exponential growth in a competitive market. This partnership demonstrates how data-driven advertising and personalized messaging can transform a brand’s digital presence and drive sustainable success.