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From High Costs to High Conversions: How Logrand Achieved a 68.2% Application Completion Rate
Logrand Entertainment Group, a leading entertainment and gaming company in Mexico, operates physical casinos and has recently expanded into online gaming and sports betting. With a growing digital presence, Logrand sought to improve its recruitment efforts for gaming staff through a strategic partnership with AMZ Ad Firm to enhance lead generation and application conversions via Meta Ads.
Pain Points
- High Lead Costs: Initial campaigns using Lead Form objectives resulted in elevated costs per conversation and application.
- Location Targeting Issues: Ineffective location segmentation hindered campaign efficiency and reduced engagement.
- Data Consistency: Challenges in aligning data from Meta Ads and Talkpush, the recruitment CRM, affected performance analysis.
Challenges
Reducing Costs
Lowering the cost per conversation and completed application while maintaining lead quality.
Improving Targeting
Refining location segmentation to enhance the efficiency of campaigns and boost engagement rates.
Streamlining Reporting
Ensuring consistent and accurate reporting of campaign performance across platforms.
Results
Cost Efficiency
Reduced the cost per conversation initiated on Talkpush by 71%, and lowered the cost per completed application by 74%, achieving significant savings.
Improved Engagement
Transitioning from Lead Form objectives to Engagement campaigns dramatically improved performance, with more stable results and higher satisfaction from the client.
Consistent Reporting
Regular bi-weekly and monthly reports streamlined performance tracking, providing actionable insights for continuous optimization.
High Conversion Rates
Achieved a 68.2% completion rate for applications over seven months, with a peak of 83.4% in November 2024, highlighting the effectiveness of the improved targeting and strategy.
By addressing Logrand’s challenges and refining its ad strategies, AMZ Ad Firm significantly optimized recruitment campaigns, reducing costs while improving efficiency and engagement. These results have solidified Logrand’s recruitment efforts, aligning with its broader goal of scaling operations in the competitive entertainment and gaming industry in Mexico.
