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From Drop-Offs to Engagement: Pagotronic’s Strategy for User Retention and Growth
Pagotronic is a digital wallet designed to facilitate fast, secure, and seamless financial transactions for users in the U.S., LATAM, and Europe. The platform offers services such as international remittances, bill payments, and cryptocurrency transactions. Registered with FinCEN and authorized by Florida's OFR, Pagotronic ensures secure and compliant operations. Despite its robust features, Pagotronic faced challenges in launching its services beyond internal teams and scaling user adoption.
Pain Points
- User Drop-Offs: While many users initiated the registration process, the majority abandoned it when required to input an ID, with only 12% of users completing registration, compared to 88% who left it incomplete.
- Limited Transactions: As of late 2024, external user transactions had yet to be recorded, with activity confined to internal teams.
- Campaign Redirection Issues: Early Meta Ads campaigns were not properly redirecting users to the website, hindering lead capture.
Challenges
Streamlining Onboarding
Reducing drop-offs during the registration process by optimizing user experience and addressing ID submission barriers.
Boosting Transactions
Driving first-time external transactions to establish platform credibility.
Tracking Accuracy
Configuring and fine-tuning pixel events to track user behavior accurately, including registrations and transaction completions.
Results
Improved Campaign Performance
Adjustments to ad campaigns and proper pixel tracking led to 500 potential leads engaging via the chatbot from an investment representing just 0.6% of the total generated leads' value.
Optimized Pixel Configuration
Events such as "Add Info" and "Lead" were reconfigured for accurate data collection, enabling better analysis of user behavior.
Platform Optimization
Initial campaigns and tracking enhancements helped identify user behavior trends, laying the foundation for higher external transaction rates.
Through a strategic partnership with AMZ Ad Firm, Pagotronic overcame foundational challenges in campaign performance and user tracking. By addressing critical pain points and setting up a scalable consulting model, the platform is now well-positioned to expand its reach and generate consistent external transactions in key markets like LATAM and Europe.
