Success Story: How Talkpush and AMZ Ad Firm Transformed Recruitment for Leading Companies

Talkpush, as a leading recruitment automation CRM, has played a key role in improving the hiring processes of companies such as Accenture, Alorica, Iconn, Logrand, and Tenet Healthcare. By optimizing digital ads and integrating with platforms like Meta Ads, these companies have successfully reduced costs, improved candidate quality, and streamlined lead management.

Key Challenges

1. Lack of Automatic Integration: Companies like Accenture and Logrand faced issues with syncing leads generated in Meta Ads with Talkpush, requiring manual processes and creating inefficiencies.
2. High Cost per Lead (CPL): Both Alorica and Logrand struggled with high lead acquisition costs, impacting their budgets and operational efficiency.
3. Low Conversion Rates: For Iconn, although the lead volume remained stable, the application completion rate needed improvement.
4. Lead Quality Challenges: Companies like Alorica and Iconn needed better audience segmentation to attract more qualified candidates without increasing costs.
5. Tracking and Reporting Issues: Tenet Healthcare encountered conversion tracking problems due to Meta Ads pixel failures, making performance measurement difficult.

Strategy Implemented by Talkpush and AMZ Ad Firm

CRM Automation & Synchronization‍

Issues with Meta Ads and Talkpush integration were resolved, enabling automatic lead uploads and eliminating manual work.

Ad Optimization & Audience Targeting‍

Campaigns were refined to attract higher-quality candidates while lowering costs.

Improved Application Flow‍

Application forms were optimized to reduce friction and increase conversion rates.

Cost Management & Operational Efficiency‍

Strategic adjustments in advertising reduced CPL significantly and increased application completion rates.

Real-Time Reporting‍

Detailed reports and key metrics were implemented to monitor performance and allow for quick adjustments.

Key Results

Accenture

50% increase in monthly leads and a 33% reduction in CPL.

Alorica‍

42% drop in CPL and a 40% increase in application completion rates.‍

Iconn‍

Application completion cost reduced to an average of $0.65, with the completion rate rising to 89.21%.

Logrand‍

71% decrease in cost per conversation and a 68.2% conversion rate improvement.‍

Tenet Healthcare

‍Pixel tracking issues resolved and better communication across time zones.

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The synergy between Talkpush and AMZ Ad Firm has enabled these companies to revolutionize their recruitment processes by enhancing operational efficiency, lowering costs, and improving candidate conversions. Through automation and strategic digital optimization, Talkpush continues to be a key tool for businesses looking to scale their talent acquisition seamlessly.