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Streamlining Healthcare Hiring: Tenet’s Success in Recruitment Optimization
Tenet Healthcare, founded in 1969, began as a small healthcare operation in California, focusing on hospital acquisition and development. Over the decades, the organization has grown significantly, expanding its services and influence in the healthcare industry while entering new markets. Tenet’s operations emphasize providing compassionate care and fostering patient-centered environments. In February 2022, Tenet partnered with AMZ Ad Firm to enhance its recruitment strategies in the Philippines using Meta Ads.
Pain Points
- Tracking Issues: Initial traffic campaigns to the landing page encountered pixel tracking failures, leading to paused efforts.
- Consistent Campaign Flow: Monthly campaign adjustments required consistent media planning and execution to ensure alignment with recruitment goals.
- Time Zone Challenges: With the Tenet team based in the Philippines, coordinating campaigns and meetings across time zones posed logistical hurdles.
Challenges
Streamlining Campaign Tracking
Addressing pixel tracking failures to ensure accurate data collection for traffic and conversions.
Optimizing Campaigns
Maintaining consistent performance while adapting monthly campaigns to evolving needs.
Effective Coordination
Aligning schedules and maintaining regular communication despite time zone differences.
Results
Campaign Stability
Monthly campaigns were successfully implemented and adjusted according to the evolving media plan, ensuring smooth operations.
Improved Tracking
Pixel tracking issues were identified and resolved, ensuring data visibility, and enhancing campaign accuracy and efficiency.
Streamlined Communication
Regular Google Meet sessions and email correspondence facilitated collaboration and campaign optimization despite time zone challenges.
By partnering with AMZ Ad Firm, Tenet Healthcare overcame technical tracking issues and logistical challenges to enhance its recruitment efforts in the Philippines. Through consistent communication, detailed media planning, and streamlined campaign execution, AMZ helped Tenet maintain efficient operations while achieving its recruitment goals.
